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FAQ

COUNTABLE ACTION

Countable Action is the enterprise arm of Countable, where we work with companies, campaigns, organizations, causes, and influencers to leverage our comprehensive suite of digital action products. Coupling the powerful platform underlying Countable’s consumer application with custom content about diverse issues and causes, we work with innovative partners and brands across industry to help engage their audiences and drive sustained action that exceeds their goals.

Our enterprise offerings are an offshoot of the content and functionality surfaced in our consumer application. Partners and clients who license our digital action products, and engage their audiences through an Action Center on Countable, leverage the same underlying platform and nonpartisan content that action-takers engage with on our mobile application. What’s more, our Countable Action partners are often discoverable to the wider community of action-takers on Countable, helping them to grow and engage their lists.

Countable is a nonpartisan company. From the content produced by our team to the actions we invite folks to take on our platform, we are committed to starting the conversation and giving people a voice in government. Through our enterprise offerings — like most other technology providers — we work with folks across the political aisle, as long as prospective partners align with certain universal civic values. These include promoting democracy, inclusivity as opposed to hate speech, and advancing fact-based discourse as opposed to misinformation.

ACTION CENTER

Getting started with your own Action Center is easy! Create your Action Center here to get started, or reach out to us if you’re interested in learning more about our premium Action Center offerings for your organization, company, or cause. Our team will be in touch, and can help you get up and running.

The content you choose to feature in your Action Center depends on your campaign, organization, company, or cause. The key is that it is all actionable.  Publish opinions, share updates / announcements, promote events, and inspire your audience on the issues that matter to you with clear calls-to-action. You can also repost content that’s been published by Countable or other Action Centers to your newsfeed, including legislative and political news summaries. Check out these live Action Centers for inspiration.

With your Action Center, you can facilitate the following actions:

  • Lawmaker Messages
  • Video Testimonials
  • Lifeform Reactions 
  • Social Sharing
  • Custom Actions (e.g. Links to Donation, Volunteer, or other action pages)
  • Embedded Tools (e.g. Voter Registration and other embedded actions)

Note: this list is always growing! Just check it out for yourself in the Action Center’s backend content manager.

Partner Action Centers undergo a thorough vetting process by the Countable team, at which point they may be promoted to the wider Countable community, and their content featured for new action-takers to follow, learn from, engage with, and take action on.

Absolutely! Action Centers can be fully customized with your name, intro copy, hero image, organizational logo, welcome modals, newsfeed content, and actionable opportunities. In your Action Center’s backend content manager, simply navigate to the “Settings” tab to make any preferred updates.

Countable offers a comprehensive Analytics Dashboard as part of our premium Action Center service. This includes real-time analytics that surface everything from how your content is performing, the actions your audience is taking, and all lead generation, to user-generated content. Contact us to get started if you’re interested in gaining valuable engagement insights that will drive your audience to further action.

VOTER CENTER

To start, check out Countable’s Voter Center. Feel free to use this cost-free resource to register your audience to vote and surface important election-oriented information. If you’d like your own version of the Voter Center, unique to your organization, company, or cause and with all data included, just click here to get started or reach out to us about our premium Voter Center offerings. Our team will be in touch right away, and can help you get up and running.

The Voter Center is a specific module of the Action Center. While you can create, repost, and edit content that drives your audience to action, with the Voter Center everything is focused on the upcoming elections and surfacing the tools / resources your audience needs to actually cast their ballots.

With the Voter Center module, there’s no need to re-invent the wheel. Head to the Countable Voter Center, and you’ll have access to any of the voter content your audience needs right off the bat. Repost articles to your feed, and create new ones about the issues that are unique to your audience.

VIDEO TESTIMONIALS

Sure thing! Your unique embed code can be customized with your company or organization’s branding and copy to make the call-to-action your own. In your Onboarding Toolkit, you’ll receive a full list of customizable parameters, for your convenience.

All of the user-generated content you collect can be used, in incredibly effective ways, to further your impact. The videos you collect from your action-takers are completely yours to leverage in marketing collateral, social media promotion, hyper-targeted digital ads, and more. Create powerful montages, send constituent videos to lawmakers, and get endless value from the rich multimedia content you collect.

Videos are regularly reviewed by the Countable team, at which point they will render in your custom Analytics Dashboard. All it takes is a check mark next to your video, and you can feature the content in the embedded gallery, or download the raw video source file to leverage your content for greater impact.

LAWMAKER MESSAGING

Definitely. Your unique embed code can be customized with your company or organization’s branding and copy to make the call-to-action your own. In your Onboarding Toolkit, you’ll receive a full list of customizable parameters, for your convenience.

By default, the Lawmaker Messaging Tool is set up to facilitate direct messaging to federal lawmakers by geo-locating action-takers and surfacing their own representatives. The tool also supports a number of state lawmakers via geo-location, as well as any specified elected official from the local, state, or federal levels with a publicly available email address.

Countable’s Lawmaker Messaging Tool programmatically sends your messages through to lawmakers, and they’re delivered via email straight to the lawmaker’s office. All you have to do is press ‘Send’!