5 Ways to Keep Your Employees Civically Engaged
By the Countable Team
Fostering a work environment that welcomes and inspires employee civic engagement can be difficult. Yet leading companies of the 21st century are doing just that, as they recognize the tremendous benefits of a workplace where employees feel socially connected, active, and empowered. Employers can do more to give employees opportunities to have a positive impact on society and pursue civic passions, without costing them at work. Here are five simple ways that executives can encourage a culture of civic engagement within their companies:
1. Lift up your employees’ civic interests. Instead of pushing employees to implement social impact projects that they may not be passionate about, encourage them to pursue civic engagement opportunities based on their own interests. Put out a poll or solicit anonymous input about the social issues that your employees are most passionate about, from healthcare, to voting rights to poverty, and commit to two or three major civic priorities or company themes for the year.
2. Share civic stories. Collect videos of your employees speaking about their civic values, and then showcase those videos to other employees in your company Slack channel or at your next offsite. Encourage folks to share stories of their own, and encourage conversation and respectful debate. You can even implement a Civic Employee Spotlight program, highlighting a new employee each month to inspire others to be civic leaders as well.
3. Offer civic resources, information, and tools. Create a home base where your employees can learn more about relevant civic issues and share their opinions. Countable offers non-partisan content for this, allowing folks to track pending legislation, learn more about the news, and contact their rep directly. Far too often, people believe that getting involved is too difficult, and these tools facilitate participation and quick understanding.
4. Provide generous volunteer time off. Develop a paid time-off allowance for employees to volunteer for the causes they care most about—at the polls, at a soup kitchen, or elsewhere. You’ll find that many employees want to do more but feel like they don’t have the time, so empower them to do it all!
5. Regularly communicate on timely civic events. Employees want to hear from their executive team when a major public event—good or bad—occurs. Proactively send a note to your employees, and use polls or other digital tools to create a space for employees to respond with questions or concerns. They will appreciate your transparency and candor, and feel empowered to raise their voices and share their opinions.
Employees are just people with passions, opinions, and beliefs. Empower them to be civically active in their communities, without the fear of negative consequences at work, and build a more active and engaged company culture. Can we help? Get in touch today!