Get people more involved
so that they can share their unique stories and contribute more meaningfully to your campaign. By collecting video messages from your supporters, you'll be able to optimize donation appeals, achieve social virality, and deepen audience investment in your campaign.
Recent Success Stories
Jon Tester used user-generated video content to showcase heartfelt stories from Montanans in his 2018 election campaign.
Marshall Tuck collected videos from students, parents, and teachers to leverage in his campaign for State Superintendent.
Eleni Kounalakis used her Video Testimonial Tool to collect heartfelt video content from constituents all across California.
FEATURES & BENEFITS
Collect user-generated videos directly from your support. Why are they voting? What's their GOTV plan? Then leverage these videos for broader impact in your email and social outreach.
Accrue lead generation from everyone who takes action, and follow up with them for repeat engagement opportunities. This is a perfect way to cultivate your e-mail and social lists.
Enable supporters to contribute more than their dollars. By capturing their voices and narratives, you can help them climb the engagement ladder.
User-generated videos are the likeliest form of content to make a difference. They're more heavily weighted in social media newsfeeds, and convert more supporters into donors.
SEE FOR YOURSELF
Marshall Tuck for State Superintendent of Public Instruction
The Marshall Tuck for State Superintendent campaign leveraged our video testimonial tool to help its state-wide election, engage its supporters, and generate heartfelt user-generated video content. Its primary goals were as follows:
1. To engage its audience in support of the candidate's campaign
2. To collect heartfelt user-generated video messages from supporters
3. To leverage those videos as social proof that would shape public opinion
In addition to collecting user-generated videos, the campaign made a point of sharing them on social media / in digital ads, and weaving them into video montages, to optimize engagement, donations, and social virality.