Social Impact Film
TURN FILM INTO A MOVEMENT
by making its mission actionable and showing movie-goers that the movie isn't a one-off watch, but ties into a broader campaign. By giving people a reason to get involved, they'll be more likely to purchase tickets, share with their community, and promote the film to their network.
Recent Success Stories
Under the Gun leveraged Countable to make its film actionable and put moviegoers in touch with lawmakers.
An Inconvenient Sequel drove audience to action on issues of environmental justice, engaging moviegoers beyond the theater.
Birthright: A War Story activates its supporters with an Action Center that’s designed to educate and advocate.
FEATURES & BENEFITS
Collect user-generated videos directly from movie-goers. Why did they watch the film? Why should others see it? Then leverage videos in your marketing ads to improve ticket sales.
Empower movie-goers to contact their supporters, advocate for your issue or cause, and use a mobile-optimized / user-friendly tool that dramatically enhances conversion.
Accrue lead generation from everyone who takes action, and follow up with them about purchasing tickets, helping the movement, and sharing the film more broadly.
By facilitating engagement with your film, you will deepen audience investment in the movie, optimize ticket sales, and encourage organic promotion.
SEE FOR YOURSELF
Paramount Pictures & Participant Media
Paramount Pictures and Participant Media leveraged our product suite for the release of An Inconvenient Sequel: Truth to Power. Since the film hinges on the effects of climate change, they empowered movie-goers to pledge support, contact lawmakers, and learn more about environmental legislation going through Congress.
1. To engage movie-goers around climate change issues and legislation
2. To sign petitions and send messages to lawmakers requesting their support
3. To collect heartfelt videos from movie-goers that could be used for marketing
In addition to using the products to promote the film and facilitate action on climate change, Paramount & Participant requested some custom engineering work. So we also worked with them on designing, developing, and hosting a unique Utility Action Platform.