Birthright: A War Story

Birthright: A War Story

Birthright: A War Story activates its supporters with
an Action Center that’s designed to educate and advocate.


OUR PARTNER

Documentary film Birthright: A War Story exposed the ugly truth about the decades-long war waged against women to rob them of their ability to make their own decisions about bodies, health, reproduction, sexuality, and childbirth. 

CAMPAIGN GOALS

Through the Birthright: A War Story Action Center, the filmmakers and their impact campaign teams are giving people information about the candidates, bills, legislation, and issues they need in order to vote for Democratic candidates who will respect and defend the fundamental rights and freedom of women. 

CAMPAIGN PERFORMANCE

Birthright: A War Story surfaces information and civic engagement opportunities to their audience, exposing how the anti-choice movement has endangered women in America, and empowering women to make their voices heard. They do so with:

  • Dozens of new articles published monthly and promoted via newsletter.

  • Custom calls-to-action that empower supporters to make their voices heard.

  • 36% conversion rate from Action Center view to sign-up. 

Birthright: A War Story has achieved exceptionally strong civic engagement and conversion rates through its Action Center, continuing to activate and empower audiences on issues of women’s health and more.