Los Angeles Times

Los Angeles Times

The Los Angeles Times collected video submissions from people across
the country about the 2016 presidential elections.


OUR PARTNER

The Los Angeles Times is a daily newspaper that has been published in Los Angeles, California since 1881. It has the fourth-largest circulation among US newspapers.

ENGAGEMENT GOALS

The Los Angeles Times’ digital team sought to produce an interactive, user-generated video wall in advance of the 2016 presidential election. This was intended to highlight varying voter perspectives, and leverage rich media content to better connect with readers.

ENGAGEMENT PERFORMANCE

The Los Angeles Times team spoke to people across America as the contentious 2016 presidential election came to a close. The finished product ultimately:

  • Featured user-generated video content and heartfelt stories and opinions on a video wall.   

  • Proposed a call-to-action for readers to submit videos of their own, to share how they felt about the election. 

In reporting, stories are everything. The Los Angeles Times exemplified the use of authentic opinions through their video wall around the 2016 elections, surfacing “America’s State of Mind on Election Day”.