3 Ways to Make Your Content More Engaging
By the Countable Team
In today’s digital environment, we are inundated with content. So what can you do to break through the noise? At Countable, we believe that actionability is the ticket to deepening audience investment in your content. Read on for 3 simple steps that you can take today to make your content more engaging:
1. Invite Real Action. New tools exist to activate readers beyond static comments. From petitions to polls, lawmaker messaging, and other lightform reactions, empower your readers to meaningfully take action in response to your content. Your readers will appreciate the opportunity to respond to your content, express their opinions, and make their voices heard—and they’ll keep coming back for more!
2. Pose a Question. Do more than talk at your readers, actually start a conversation with your readers. Ask them what they think about the issue at hand, and give them the tools to respond and voice their opinions. Simple questions like “Why do you support this policy?” or “Are you concerned about this issue?” can bring readers in, and deepen their investment in your organization, company, or cause.
3. Leverage User-Generated Videos. We all know that good content has moved beyond static, long-form articles (though that can be engaging, too!). User-generated video is an asset that’s been leveraged by companies, campaigns, causes, organizations, and influencers to tell stories in more impactful and engaging ways. Performing incredibly well on social, and offering a unique call-to-action, user-generated video can add a whole new dimension to your content.
So, are you ready to take your content to the next level and drive meaningful engagement? The Countable team would love to help!